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A | 近日,网红灌饼摊主“粥饼伦”宣布关闭天津首家店铺,原因是店铺年租金从13万元。经营两年、已积累不少老顾客的门店,因为续租成本突然上升而不得不告别。 (ECNS) -- Ning Boyu, a principal engineer at China's tech giant Huawei, recently announced on social media that he has left the company and will pursue postdoctoral research at KTH Royal Institute of Technology in Sweden. Explaining his decision, Ning said that during his time at Huawei, he noticed a gap between industry needs and academic research. After discussing these issues with university professors and students, he realized that he particularly enjoyed engaging with the academic community, according to Jiupai News, a media outlet in Hubei province. Ning said he has received a Marie Curie postdoctoral fellowship and will conduct research at KTH Royal Institute of Technology. He plans to return to China after completing the program. Widely known as a member of Huawei’s Top Minds program, the 30-year-old described his three years at the company as a valuable experience that sharpened his skills and allowed him to forge lasting friendships with colleagues. Asked about the “Top Mind” label, Ning admitted that after joining Huawei, he realized he was not necessarily the most outstanding employee in terms of either technical ability or intellect. This led him to question whether he truly deserved the title. In his own assessment, his strengths include a passion for research, a willingness to delve deeply into problems, a habit of getting to the root of issues, and an ability to simplify complex matters. However, he also acknowledged several weaknesses, including an average memory, difficulty multitasking, a tendency to have many scattered ideas, and a mind that often jumps from one thought to another in both work and daily life. Recently, Ning helped a relative sell freshly harvested corn. He described it as a completely new experience that gave him a deeper appreciation of the challenges faced by people from all walks of life.
。值得注意的是,这并非他第一次因为租金压力关店,此前石家庄分店也曾因为月租2万元而停业。编辑观点:房东调整租金本身是正常的市场行为,但如果一间店铺靠着自己的努力形成稳定客流,但房东却令租金随着品牌名气上涨,最终把经营者的利润空间吃掉,那么这涨租究竟是不是“眼红”商贩多少有些令人怀疑。

B | 从房东的角度看,涨租未必就意味着“眼红人家生意”。

C | 商铺本身也是一种商品,周边商业环境、客流变化、物业成本以及市场租金水平发生变化,房东自然有重新议价的权利。物业方希望重新评估租金,其实也是正常的商业逻辑。粥饼伦自己也表示,“人家涨房租想挣钱,也没毛病”,但真正让人无法接受的,是涨幅超过了自己的经营承受能力。

D | 无独有偶,类似的情况也发生在胖东来身上。胖东来生活广场虽然年利润超过1亿元,但由于租约问题导致部分租金被抬到明显偏离公平水平,于东来最终仍决定在租约到期后关闭这家经营了24年的老店。 说到底,做生意本来就是房东和商户互相成就的关系。房租上涨和商户能不能继续赚钱,也是一场双方都要承担风险的博弈。

E | 房东不应将店家辛苦经营以及本身名人效应而吸引来的客流视作自己的资源。否则最终商家跑路,店铺长期空置,落得个两败俱伤的结局。 你觉得“粥饼伦”这次闭店,更多是房东正常调整租金,还是品牌走红后遭遇了“名气税”?如果是你经营一家生意不错的店,你会接受大幅涨租继续干,还是宁愿换个地方重新开始?。

F |
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